Global Marketing

Starting with an overview of Marketing strategy and implementation, students dive into research and consumer intelligence tools that will allow them to understand the market in their future careers. By learning to design marketing communications via design thinking, students are exposed to the innovative and creative new ways to develop global marketing in campaigns worldwide.

Course leader

Elizabete Cardoso

Target group

- Bachelors and Masters students.rn- Recent degree graduates with a maximum 2 years professional experience. rn

Course aim

-Inspiring academic sessions featuring highgly-qualified professoresrn- Exclusive visit to leading companies - Module in Careers- Opportunities to build a network of talented peers and professionals from all over the worldrn- Deeper knowlegde of Portuguese culture

Credits info

Successful participants will receive a Certificate for the Summer School and a Transcript of Records that allows credits to be transfered to other higher education programs.

Fee info

EUR 2000: Without accommodation

Tuition fees Include:
• Academic courses
• Company visit
• Cultural and sports activities
• Social activities (including Welcome Dinner, Fado Dinner and Sunset Party)

Tuition fees do not include:
• Flights (or other transportation) to and from Lisbon
• Accommodation
• Meals (except those specified under social activities)

Cancellation Policy
Cancellations made until May 31, 2015, will receive a 50% refund.
After this date no refund will be given.
EUR 2250: Accommodation in Student Residence Hall (single and double rooms available)

Tuition fees Include:
• Academic courses
• Accommodation in Student Residence Hall
• Company visit
• Cultural and sports activities
• Social activities (including Welcome Dinner, Fado Dinner and Sunset Party)

Tuition fees do not include:
• Flights (or other transportation) to and from Lisbon
• Meals (except those specified under social activities)

Cancellation Policy
Cancellations made until May 31, 2015, will receive a 50% refund.
After this date no refund will be given.

Scholarships

Students from partner schools receive a reduced tuition rate.
€1.980 with accommodation in Student Residence Hall / Single room
€1.950 with accommodation in Student Residence Hall / Double room
€1.750 without accommodation