8 July 2017
A New Era for Greek Hospitality
Globalization and the current economic conditions have changed the international setting for the hospitality industry. This multidimensional programme guides participants through the various paths of the Greek hospitality industry which is now coming forward to respond to the new challenges. From local food producers to big hospitality chains, participants are given the opportunity to learn and reflect upon the role of the tourism stakeholders under the prism of authenticity. Innovation and new forms of entrepreneurship in the tourism sector are being transformed into workshops that offer practical and academic skills and knowledge.
The local identity of the programme, the combination of theory and practice (sightseeing, cooking classes, local product tasting, wineries, experts’ talk i.e. people from the hospitality industry). The USP of the specific programme is the fact that the content is contemporary and unique at the same time (how the hospitality industry responds to the current international challenges).
Site visits (out-of-class experiences that supplement lectures as an integral part of the programme): Wineries, day cruises, local products (such as doughnuts, herbs, cold cuts/ dairy produce in Koropi), olive oil tasting, the Acropolis Museum, Hotels, Athens and Thessaloniki city tours.
Upon successful completion of the programme, students should be able to:
• Demonstrate knowledge of the different sectors that the hospitality industry is consisted
• Understand the impacts that globalization and economic conditions have on the hospitality industry
• Understand the crucial role of the local producers for the national economy
• Discuss new forms of entrepreneurship in the tourism sector
EUR 2400: Programme fee covers lectures and seminars, accommodation, airport pick up and drop off, transportation pass, course material, a farewell lunch and dinner, meals where applicable, field trips and co-curricular activities.
Fees do not cover personal travel (including travel between home and the location of the programme in Greece), meals other than those mentioned in the programme description, medical care or insurance, personal expenses and incidentals.